Retail Design
Retail design is where creativity, innovation, and storytelling come together to shape memorable brand experiences. Through thoughtful concepts and immersive environments, each project transforms spaces into engaging narratives that connect with customers in meaningful ways.
LEGO® Super Mario Campaign Window and In-Store Assets
Designed to create a bold and engaging brand presence, this campaign utilized motion and interactive elements to support the launch of the new LEGO® Super Mario product line. The window display, in-store primary display, and Level-Up Play Experience worked together to showcase the latest sets while giving shoppers the opportunity to interact with and learn about the unique LEGO® Super Mario play system.
Vehicle Campaign Window - 5th Avenue Flagship Store
This eye-catching window display features large-scale brick-built models inspired by the latest vehicle sets. Racing flags, dynamic graphics, and angled display plinths create a sense of speed and motion, bringing the theme to life and delivering an immersive racing experience for customers.
The Lord of the Rings Exclusive Window Display
Designed to showcase The Lord of the Rings: Barad-dûr™ exclusive set, this cinematic window display features custom foam-sculpted elements and hand-painted lava graphics that recreate the dramatic landscape of Mordor, drawing attention to the set and enhancing its storytelling.
Designed in collaboration with CM, John Madrid and SRAD, Jill Trahan.
Willy Wonka & the Chocolate Factory Exclusive Window - 5th Avenue Store
Designed to spotlight the exclusive set, this vibrant window display immerses shoppers in the whimsical world of Willy Wonka.
Layers of purple and gold foil, oversized graphic lollipops, and character elements create a rich, colorful environment that naturally draws attention to the product. A flowing Chocolate River feature and prominent hanging sign further guide the shopper’s eye,
ensuring the exclusive set remains the focal point of the experience.
Designed in collaboration with CM, Abe Pierce and SRAD, Andrew Munoz.
LEGO® Ninjago Campaign - Leicester Square Campaign Window
A large-scale campaign window that combines brick-built models, digital content, window clings, and 3D graphic elements to bring the LEGO® Ninjago universe to life. The integrated digital display highlights the latest sets, creating an engaging and visually impactful experience for shoppers.
Designed in collaboration with SRAD, Andrew Munoz and AD Andrew Roy.
Gaming Campaign - 5th Avenue Store Atlas Windows
Designed as a pair of large-scale feature windows, this campaign showcases the breadth of LEGO® gaming-inspired themes through oversized brick-built models and bold campaign graphics. The creative approach unifies the windows under a single visual identity while giving each featured IP the space to stand out. By balancing cohesive campaign storytelling with distinct brand representation, the display creates a compelling destination that captures attention and celebrates the diverse LEGO gaming portfolio.
Designed in collaboration with SRAD Andrew Munoz and AD Gideon Virgadamo.
Jurassic World Campaign Window and In-Store Primary Display
Designed to support the theatrical release of the latest Jurassic World film, this window and in-store display delivered a bold brand presence while showcasing the new product range. The design balanced cinematic excitement with broad appeal, engaging fans across multiple age groups.
Designed in collaboration with AD Krista Kuehn.
LEGO® Ninjago In-Store Secondary Display
This display showcases the launch of the new Ninjago sets. The sets are featured in a vitrine, complemented by a bulk-stack presentation extending behind the display and a video element that promotes the new line of rip-cord flying spinners.
Back to Hogwarts Seasonal Campaign - Full Store Takeover
This annual seasonal campaign celebrates the LEGO® Harry Potter theme through a coordinated in-store and online experience featuring exclusive promotions, events, and themed activities. The full-store takeover creates a strong brand presence, with campaign messaging prominently displayed in storefront windows and on a central command center fixture positioned for maximum visibility. Together, these elements help drive awareness, engage shoppers, and reinforce the excitement of the Back to Hogwarts season.
LEGO® Harry Potter Campaign Window & In-Store Quad Display with attached Play Experience and Rewards (Sticker Sheets & Buttons)
Combining graphics, motion, and lighting, this campaign brings iconic moments from the Harry Potter universe to life. The window display features the flying car carrying Harry and Ron alongside Hagrid’s lantern, creating a compelling visual story that draws shoppers into the world of the latest LEGO® Harry Potter sets.
The in-store quad display extends the experience with an interactive play activity designed to engage younger fans. Children are invited to build a car and race through the Forbidden Forest while avoiding the spiders, creating a fun, story-driven challenge. Participants are rewarded with exclusive badges and sticker sheets, encouraging hands-on engagement and deeper connection with the theme.
LEGO In-Store Gallery Vitrine Designs
Creating a big impact in a compact space, the LEGO Gallery Windows showcase multiple products within a single display area. Each product must stand out as a distinct promotion while working together as part of a cohesive design. The result is a dynamic and engaging window presentation that captures shoppers' attention and highlights the breadth of the LEGO offering.
Designed in collaboration with AD Matt Ronkese.
