Retail Innovation
Where strategy meets creativity—transforming marketing challenges into impactful, customer-focused solutions. Through collaboration with our vendor partners, we’ve crafted unique retail designs that elevate brand presence, engage shoppers, and deliver results for our stakeholders.
The LEGO® Command Center
The LEGO® Command Center is a versatile A-Frame display fixture designed to support seasonal campaigns, promotions, and key shopping events.
Featuring five or six interchangeable display slots on both the front and back panels, it delivers high-visibility messaging
from multiple customer touch points throughout the store.
An interchangeable header system allows quick customization for campaigns such as Holiday promotions, VIP Weekends, and Black Friday events.
Designed for portability and flexible placement, the fixture can be positioned in storefront windows, entrance areas,
or other high-traffic locations to maximize customer visibility and engagement.
In-Store Play Table Spinner
In-store play is a powerful driver of customer engagement and discovery within our stores. In close collaboration with our vendor partners and safety team, we developed a custom Play Spinner designed to create more interactive, immersive, and engaging play experiences for guests of all ages. Engineered with both fun and safety in mind, the spinner encourages hands-on exploration while enhancing the overall in-store experience and bringing our play spaces to life.
In-Store Play and Display
In-store play allows children to fully engage with the LEGO products - It has been shown in research that being able to display their build brings pride to a child and encourages repeat visits to the LEGO stores. These photos showcase some of the unique ways we give children to display their builds during different campaigns. All designs utilize a set in-store cube system that is arranged to meet the design and play parameters.
Lights, Motion and Unique Die-Cuts
To make our windows and in-store displays more innovative exploration of different LED lights, motors to create motion and material die-cuts provide solutions to our design needs.